How do people in Tashkent choose water? Student sociologists will tell you. So, 96 respondents, different districts, different habits. Conclusions? Love for Hydrolife and Nestle, preference for non-carbonated, they value taste and the appearance of the bottle. For manufacturers and marketers – take note: what’s important for consumers in Tashkent?
The survey was conducted by student sociologists in Tashkent, covering various districts and aspects of consumer behavior regarding bottled water.
Sample Description
A total of 96 people participated in the survey, living in different areas of Tashkent, of which 29.2% were men and 70.8% were women.
Age distribution: the main part of the respondents (77%) are between the ages of 18 and 49.
Occupation distribution: 34.4% are employed, 30.2% are housewives, and 22.9% are students.
Main Results
72.9% of respondents claim to drink mineral water on a regular basis.
Among those who do not drink, the main reasons are: preference for boiled water (42.3%) and the use of a water filter (7.7%).
78.6% prefer non-carbonated water. The most popular water brands are Hydrolife (67.1%), Nestle (20.0%). 50.0% of respondents are willing to recommend their chosen water to their relatives.
94.3% consider the taste of water important. When choosing water, 51.4% of respondents consider the price important.
For 68.6%, the appearance and convenience of the bottle are important.
Availability in stores:
85.7% can always find their water in the store. In the absence of preferred water, 34.3% of respondents are ready to choose Nestle water, 10.0% – Hydrolife. 5.7% will not take any water, 10.0% will take any.
As a result of the survey, it was found that in Tashkent, there is a predominance of non-carbonated water consumption, with a preference for brands such as Hydrolife and Nestle. Price, taste, appearance, and convenience of the bottle play an important role in choosing water. Certain brands, such as Nestle, have a high degree of loyalty among respondents. Availability in stores is also rated positively by the majority of survey participants. These results can be useful for marketers and water producers in developing promotion strategies and improving product quality.
Analysis of the results of a telephone survey on bottled water preferences in Tashkent
The survey was conducted by student sociologists in Tashkent, covering various districts and aspects of consumer behavior concerning bottled water.
Sample Description
A total of 96 people participated in the survey, living in different areas of Tashkent, of which 29.2% were men and 70.8% were women.
Age distribution: the main part of the respondents (77%) are between the ages of 18 and 49.
Occupation distribution: 34.4% are employed, 30.2% are housewives, and 22.9% are students.
Main Results
72.9% of respondents claim to drink mineral water on a regular basis.
Among those who do not drink, the main reasons are: preference for boiled water (42.3%) and the use of a water filter (7.7%).
78.6% prefer non-carbonated water. The most popular water brands are Hydrolife (67.1%), Nestle (20.0%). 50.0% of respondents are willing to recommend their chosen water to their relatives.
94.3% consider the taste of water important. When choosing water, 51.4% of respondents consider the price important.
For 68.6%, the appearance and convenience of the bottle are important.
Availability in stores:
85.7% can always find their water in the store. In the absence of preferred water, 34.3% of respondents are ready to choose Nestle water, 10.0% – Hydrolife. 5.7% will not take any water, 10.0% will take any.
As a result of the survey, it was found that in Tashkent, there is a predominance of non-carbonated water consumption, with a preference for brands such as Hydrolife and Nestle. Price, taste, appearance, and convenience of the bottle play an important role in water selection. Certain brands, such as Nestle, enjoy a high degree of loyalty among respondents. Availability in stores is also positively rated by the majority of survey participants. These results can be useful for marketers and water producers in developing promotion strategies and improving product quality.
The article presents only some basic trends from the survey results; if you require more detailed information, please contact us by email or through social networks.
*The article was translated using an automated online service. If you find any errors, you can report them in the comments.